More Mobile Phone Time Spent on SocNets Than Email/IM

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Clik here to view.Social networking applications accounted for 5.5% of time spent on mobile phones in October 2011, ahead of time spent on other phone functions such as email and instant messaging (5.3%) and dialer (5.4%), according to [download page] a report released in February 2012 by Nielsen and NM Incite. The majority of mobile phone time was consumed by app usage (other apps – 55.8%), while text messaging accounted for 13.4% share of time spent, and browsers for 11.1%. (more…)