Digital Brands Reorganizing to Become More Customer-Centric

70.8% of brand marketers say they have reorganized their marketing/product groups around customer segments, and 45.8% report having created cross-departmental task-forces to bring social learning deeper into their company, according to a report released in February 2012 by the Society of Digital Agencies (SoDA), conducted by Econsultancy. Other ways in which brands are becoming more customer-centric include through integration of social listening with traditional research (33.3%), and creation of a voice of the customer (VOC) advocacy group within their organization (20.8%). (more…)