Online consumers place the most trust in advertising they find on branded websites, according to [download page] a report released in February 2012 by Nielsen and NM Incite. 52% of online consumers indicated trust in these ads, ahead of ads on TV (46%), TV program product placements, and ads served in search engine results (both at 36%). Roughly one-third trust online video ads and ads on social networks, while about 3 in 10 trust online banner ads. Ads served on mobile devices are the least trusted, though: 27% trust display ads (video or banner) on mobile devices, and 26% trust text (SMS) ads on mobile phones. (more…)
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Online Consumers Trust Branded Site Ads Most, SMS Ads Least
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