Marketers Shifting Budgets from Traditional to Digital Media

Client marketers are shifting their budgets from traditional to digital media, although it is rarely a 1-to-1 exchange, according to a report released in February 2012 by the Society of Digital Agencies (SoDA), conducted by Econsultancy. Although traditional media still makes up the majority of marketers’ budgets, only 22% are forecasting increases in traditional media spending this year compared to 2011, while half expect to increase their paid digital media spend, and two-thirds their earned digital media spend. (more…)