Digital Ad Overload Proves a Major Turn-Off For Consumers

Two-thirds of adults in the US and UK say they receive too many digital marketing promotions and are exposed to too many ads, according to a survey released in February 2012 by Upstream, conducted by YouGov. Marketers beware: consumers will not be shy to act. Two-thirds say they would unsubscribe from a brand’s promotions if they thought the messages they were receiving were too frequent, while 27% in the UK and 20% in the US say they would stop using the brand’s product or service. (more…)