21% of US smartphone internet users who have looked for information about local businesses or services on their device have acted on that information by making a purchase from the business online, while one-quarter have made a purchase in-store, according to [pdf] a Google survey released in February 2012. A significant proportion have also called the business or service (51%), looked up the business or service on a map (49%), visited the business (48%), and visited the website of the business or service (47%). (more…)
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1 in 5 Smartphone Users Who Search Locally Make Online Purchase
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