Internet Ads Prove Key Influence for CE Purchases

26.1% of US electronics consumers say that internet advertising influences their consumer electronics purchases, placing the online medium behind only broadcast TV networks (27.7%) as the leading influencer among mass media, according to [pdf] an Internet Advertising Bureau (IAB) and BIGinsight survey released in February 2012. Email advertising (25.3%) and direct mail (22.4%) follow as significant purchase influencers, ahead of magazines (19.7%), cable (18.9%), newspaper (18.9%), radio (17.5%), and social media (14.2%). (more…)