Inbound marketing-dominated organizations enjoy a dramatically lower cost per lead than their outbound marketing-dominated counterparts, according to [pdf] a February 2012 e-book from HubSpot. The average cost per lead for an inbound marketing-dominated organization this year is $135, 61% lower than the $346 average for outbound marketing-dominated organizations. (more…)
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Inbound Marketers Enjoy Lower Cost Per Lead
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