Social Media Impressions Fuel TV Engagement for Some

Social media buzz appears to have an effect on the TV viewing habits of some US adults, according to a TV Guide survey released in February 2012. 71% of respondents said they have seen a social media impression about a TV show, while 17% have begun to watch a show because of a social impression. Of those, the most popular reasons for beginning to watch the show were because people had good things to say (76%), the topics or storylines were interesting (64%), they like to watch what others watch (13%), and because it sounded controversial (8%). (more…)