US out of home (OOH) advertising revenue rose 4% year-over-year in 2011, growing from $6.14 billion to $6.39 billion, according to figures released in February 2012 by the Outdoor Advertising Association of America (OAAA). Q4 revenues reached $1.55 billion, up 3% from $1.5 billion in Q4 2010. The top 10 categories accounted for 79.8% of total 2011 expenditures, or $5.1 billion, up from 79.1% and $4.86 billion a year earlier.
(more…)
↧
OOH Ad Revenue Up 4% in 2011
↧