B2C Marketers Say Direct Mail Delivers Best ROI

Direct mail is the channel cited by most B2C direct response marketers as delivering the strongest ROI for customer acquisition, according to a Target Marketing survey of a portion of its print subscribers, released in the magazine’s March issue. Direct mail (34%) beat out email (25%), SEM (10%), and affiliate marketing (8%), with 23% of respondents citing other channels. For customer contact/retention, respondents also indicated that direct mail (37%) delivered the best ROI, ahead of email (31%), outbound telemarketing (7%), and social media engagement (6%), with 19% citing other channels. (more…)