2D Code Usage in Print Ads Ballooned in 2011

2D barcode usage in print ads increased drastically in 2011, according to [download page] a February 2012 report from Competitrack. The proportion of print ads featuring a 2D code rose from less than 0.9% in January to more than 6% from September through December, before increasing again to 7% in January 2012. The largest jump occurred between July and August, when the proportion of print ads containing a 2D code rose from 3.6% to 5.3%. Overall, slightly more than 4% of print ads in 2011 included a 2D code. (more…)