70% of tablet-owning parents with children under 12 say their kids use the device, with the most popular activity being to play downloaded games (77%), according to data released in February 2012 by Nielsen. Other ways in which parents report their kids using tablets include for educational purposes (57%), for entertainment while traveling (55%), to watch TV shows/movies (43%), and for entertainment at a restaurant/event (41%), though communicating with friends/family on the device is less common (12%). (more…)
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Kids’ Tablet Usage | Lead Gen | Customer Interaction | Grocery Shopping
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