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DVR Usage Represents Growing Chunk of TV Time
Although the percentage of TV time spent watching live content has fallen from 2006 to 2011, the average US adult spent 19 minutes more on a year-over-year basis watching TV content (live or...
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Frequency of Blogging Makes a Difference for Customer Acquisition
Increased frequency of blogging correlates with increased customer acquisition, according to [pdf] an e-book released in February 2012 by HubSpot. 92% of of blog users who posted multiple times a day...
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Social Networks Becoming More Influential to Local Biz Search
15% of local business searchers used social networks to find local business information in 2011, representing a 67% increase from 9% a year earlier, and up from just 4% in 2008, according to a February...
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88% of Smartphone Users Notice Ads on Device
88% of US smartphone internet users say they at least rarely notice ads through a variety of contact points on their device, according to [pdf] a survey released in February 2012 by Google. 47% have...
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Online Consumers Happy to Shop Using Various Channels
45% of online shopping consumers say they plan to combine online, brick-and-mortar, and mobile shopping this year, according to a PriceGrabber survey released in February 2012. Somewhat predictably, of...
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Tablet Owners Prove Active Local Biz Searchers
Roughly two-thirds of tablet owners use their device at least once a week to conduct an online local business search, according to a February 2012 study from Localeze and 15miles, conducted by...
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CMOs Forecast Drop in Traditional Ad Spend Amid Higher Budgets
CMOs are predicting a 0.8% decline in traditional advertising spend in the next 12 months, according to findings from Duke University’s Fuqua School of Business, which released its latest CMO Survey in...
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High Proportion of Display Ads Not In-View to Intended User
More than 38% of display ads in December 2011 were either not in-view at all to their intended user or in-view for less than half a second, the standard time accepted for an ad view, according to a...
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Same-Store Sales Thrived on Warm Weather in February
Mild winter weather, holiday-related promotions, and new merchandise attracted droves of shoppers to brick-and-mortar stores in February, resulting in strong gains for leading retailers, according to...
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CG Cos. See E-Commerce Efforts Complementing Traditional Channels
Global consumer goods manufacturers are seeing the potential for traditional and direct-to-consumer initiatives to complement each other, according to an Economic Intelligence Unit (EIU) survey,...
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Advertisers Looking to Spend on Online Ad Networks
45% of online advertisers plan to spend at least one-quarter of their digital ad budgets on ad networks this year, according to February 2012 survey results from ValueClick, and roughly one-quarter...
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CMOs Say Full Steam Ahead for Social Media Spending
Although CMOs say that social media spending currently accounts for 7.4% of their total marketing budget, they forecast that share to increase 46% to 10.8% in the next 12 months, according to findings...
View ArticleTop 10 Network Television Programs, Week of Feb. 20, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Cable Television Programs, Week of Feb. 20, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 2-4, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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African American Moviegoers Influenced by Mobile Ads
41% of African American consumers say they are influenced by mobile advertising when planning to see a movie, a slightly higher proportion than Hispanics (40%), and far ahead of the general average...
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Kindle Fire Gets Growing Share of Booming Tablet Traffic
The share of tablet traffic on the Jumptap mobile ad network represented by the Kindle Fire reached 33% in January 2012, jumping from 20% in December 2011 and just 4% in November, according to...
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Online Availability of TV Shows Boosts Viewing
Among streamers and downloaders of TV network video, 22% say they would never have watched some shows if they were not accessible online, up 37.5% from the 16% the previous year, according to a...
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