Social Networks Becoming More Influential to Local Biz Search

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Clik here to view.15% of local business searchers used social networks to find local business information in 2011, representing a 67% increase from 9% a year earlier, and up from just 4% in 2008, according to a February 2012 report from Localeze and 15miles, conducted by comScore. And those using social networks for local search appeared to conduct searches frequently: 35% did so daily, while an additional 34% did so on a weekly basis. Facebook was the site used by most (91%) to access local business information, ahead of Twitter (37%), MySpace (30%), LinkedIn (25%), and Foursquare (14%). (more…)