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88% of US smartphone internet users say they at least rarely notice ads through a variety of contact points on their device, according to [pdf] a survey released in February 2012 by Google. 47% have noticed an ad while on a website, while 46% have noticed one while in an application and 41% while using a search engine. A significant proportion have also noticed ads while watching a video (27%), on a retailer website (25%), and on a video website (20%). (more…)
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88% of Smartphone Users Notice Ads on Device
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