Online Consumers Happy to Shop Using Various Channels

45% of online shopping consumers say they plan to combine online, brick-and-mortar, and mobile shopping this year, according to a PriceGrabber survey released in February 2012. Somewhat predictably, of the remainder who express a channel preference, online is the most attractive: 42% of respondents say they will shop mostly online, while 12% will gravitate towards brick-and-mortar stores, and 1% will shop primarily from their mobile device. In terms of overall spending, respondents expect to make an average of 53% of their purchases online, 42% from brick-and-mortar stores, and 5% from a mobile phone. (more…)