CMOs Say Full Steam Ahead for Social Media Spending

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Clik here to view.Although CMOs say that social media spending currently accounts for 7.4% of their total marketing budget, they forecast that share to increase 46% to 10.8% in the next 12 months, according to findings from Duke University’s Fuqua School of Business, which released its latest CMO Survey in February 2012. And spending will undergo an even more drastic upswing in the next 5 years, with CMOs predicting that social media spend will account for 19.5% of their total marketing budgets, almost tripling current levels. (more…)