Advertisers Looking to Spend on Online Ad Networks

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Clik here to view.45% of online advertisers plan to spend at least one-quarter of their digital ad budgets on ad networks this year, according to February 2012 survey results from ValueClick, and roughly one-quarter plan to increase their budgets for the networks. This finding is mirrored by Advertiser Perceptions’ Fall 2011 Advertiser Intelligence Report survey results also released in February, which found that 35% of major advertisers plan to increase their online ad network spending, up from 31% for the Spring 2011 survey. (more…)