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Price Becoming More Important Purchase Factor for Women
Three-quarters of women say it is important to get the lowest price on everything they buy, a 12% point increase from 2008, and a 22% point rise from 2004, according to [pdf] a report released in March...
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Mobile Social Networking Continues Growth
During the three-month average ending January 2012, 35.7% of US mobile subscribers used accessed a social networking site or blog on their mobile device, up 10.5% from the three-month average ending...
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Voters Say TV Holds Greatest Sway Over Their Decisions
32% of registered voters say that what they hear or see on TV has the greatest influence on their decision to vote for a specific candidate and/or issue, beating out what they read in...
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Daily Deals Customers Offer Merchants Repeat Business
Roughly 9 in 10 daily deal shoppers say that after redeeming their most recent offer they either made another transaction with the same company (44%) or plan to do so (47%), according to ForeSee survey...
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Global Marketers Give High ROI Ratings to SEO and Email
Almost 8 in 10 global company marketers rate search engine optimization (SEO) as either excellent (31%) or good (48%) in terms of return on investment (ROI), while 70% rate email marketing either...
View ArticleTop 10 Network Television Programs, Week of Feb. 27, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Cable Television Programs, Week of Feb. 27, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Broadcast Media Websites – February 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – February 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Mobile Phone Websites – February 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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CPG Companies Look to Boost Trade Promotion Funds
22% of CPG companies cite trade promotion funds as their highest priority for increased spending in the next 1-3 years, while a further 34% say this area is a high priority, according to a report...
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Republican Voters Highly Engaged With News/Talk/Info Radio
Republican voters are 34% more likely than all Americans to listen to news/talk/information radio formats (28% vs. 21%), according to [pdf] an infographic released in March 2012 by Scarborough...
View ArticleTop 10 Politics Websites – February 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – February 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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