CPG Companies Look to Boost Trade Promotion Funds

22% of CPG companies cite trade promotion funds as their highest priority for increased spending in the next 1-3 years, while a further 34% say this area is a high priority, according to a report released in March 2012 by AMG Strategic Advisors. A significant proportion also identify product innovation as their highest priority (19%), with an additional 47% citing it a high priority. And assortment optimization also rates highly, with 17% saying it is their highest priority and another 51% claiming it to be a high priority for increased spend. (more…)