Republican voters are 34% more likely than all Americans to listen to news/talk/information radio formats (28% vs. 21%), according to [pdf] an infographic released in March 2012 by Scarborough Research. This is supported by a separate report released in March by Arbitron and conducted by Scarborough Research, which found that the news/talk/information format has the second-highest percentage of Republican listeners among popular formats, at 44%, trailing only religious formats (46%). (more…)
↧
Republican Voters Highly Engaged With News/Talk/Info Radio
↧