Price Becoming More Important Purchase Factor for Women

Three-quarters of women say it is important to get the lowest price on everything they buy, a 12% point increase from 2008, and a 22% point rise from 2004, according to [pdf] a report released in March 2012 by WSL/Strategic Retail. Almost 7 in 10 regularly use coupons to reduce costs, up 11.5% points from 61% in 2010, while 45% claim they only buy items that are only on sale, representing an 18.4% increase from 38% in 2010. (more…)