African American Moviegoers Influenced by Mobile Ads

41% of African American consumers say they are influenced by mobile advertising when planning to see a movie, a slightly higher proportion than Hispanics (40%), and far ahead of the general average (31%), according to [download page] February 2012 survey results from Briabe Mobile and MocoSpace. Of the most commonly used mobile ad types, mobile search (45%) and banner ads (39%) have the most influence on African American moviegoers, all of whom completed the survey on their mobile phones, ahead of text messaging (28%) and mobile applications (24%). (more…)