DVR Usage Represents Growing Chunk of TV Time

Although the percentage of TV time spent watching live content has fallen from 2006 to 2011, the average US adult spent 19 minutes more on a year-over-year basis watching TV content (live or timeshifted) during the first 4 weeks of the 2011 season in September, according to February 2012 analysis from Nielsen. This is largely attributable to a rise in DVR usage: in fact, while the proportion of total TV time spent watching live TV has dropped 4.5% from 89% in 2006 to 85% in 2011, DVR usage has grown fivefold from 1.6% to 8% of time during that period. (more…)