Consumers Won’t Tolerate Poor Peak Hour Retail Site Experiences

22% of consumers responding to a Compuware survey conducted in 2011 said it would only take a single poor experience (slow website response, web error, or inability to complete a transaction) from an e-commerce website at peak times for them to leave the website and shop elsewhere, more than double the proportion (10%) who responded that way in 2009, according to [download page] the survey results released in February 2012. The proportion who would tolerate 3 or 4 poor site experiences dropped from 44% to 32% in that timespan, while only 8% said poor experiences would not impact the websites they use to shop, down from 10% in 2009. (more…)