58% of global hotel accommodation owners and managers worldwide believe their business will be either a lot more profitable (13%) or a little more profitable (45%) this year, according to [pdf] results from a TripAdvisor survey released in February 2012. By contrast, just 12% say they will be less profitable. Business outlook appears to be tied to predictions of direct bookings: 62% believe their direct bookings will increase a lot (15%) or a little (47%), compared to 7% who forecast them decreasing. (more…)
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Hotel Industry Poised for 2012 Growth
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