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Merchandising support increased across 47% of CPG categories in 2011, indicating a continued promotional CPG environment, according to [pdf] a study released in February 2012 by SymphonyIRI. Even, so this is a decrease from 2010, when 58% of categories enjoyed increased merchandising support, and an even more marked decline from 2009, when merchandising support increased across 78% of CPG categories.
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CPG Merchandising Support Slowed in 2011
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