Broadcast TV-Only Broadband Homes Rising Fast

Though constituting just 4.5% of all TV households in the US, the number of US households foregoing cable or satellite TV in favor of a pairing of broadcast TV-only plus broadband internet connection rose 22.8% in Q3 2011 when compared to a year earlier, according to [download page] a February 2012 report from Nielsen. And although these homes spend the majority of their video time watching traditional TV, at an average of 122.6 minutes daily, this is less than half the average for all cross-platform homes (256.5 minutes daily). (more…)