Security Concerns Hindering Social Commerce for Boomers, Women

The majority of consumers (55%) are not comfortable giving their credit card information to a known brand through a secure payment process on a social media site, according to a survey released in February 2012 by Digitas. Of the 45% of users who are at least somewhat comfortable with sharing their credit card information, those aged 18-54 are much more likely than their more elderly counterparts to do so (49% vs. 35%), while male users are also more likely to do so than women (49% vs. 40%). (more…)