Twitter Dominates Social TV Landscape

Twitter is by far the leading source of social TV activity, according to Trendrr.TV analysis released in March 2012. Examining the share of social activity in February across four key sources (Twitter, Facebook, GetGlue, and Miso), Trendrr found that Twitter dominated the social activity occurring around broadcast TV, at 85%, compared to 7% for Facebook, and 8% for GetGlue. Even so, Trendrr insight notes that Twitter sees huge spikes during the largest events, and that on a selected day in February (February 3), it made up just 38% of conversation, compared to 35% for GetGlue. (more…)