Top 10 Brand Movers, February 2012
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Brand and Search Seen Most Important Online News Drivers
News outlets are the most popular path to news for online consumers, although search follows closely, finds the Pew Research Center’s Project for Excellence in Journalism (PEJ), in a March 2012 report....
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Women Find a Range of Reasons for Increasing Coupon Use
American women are in love with coupons, declares a March 2012 report from Valpak, which finds that 70% of survey respondents enjoy saving money and believe couponing is as American as apple pie, and...
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Mobile In-Store Research Appeals to Consumers, Costs Retailers
Almost half of mobile phone users would like to use their device to compare prices when shopping, making this the most appealing of a list of mobile commerce activities identified by the Federal...
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Internet Economy Reported Contributing to 4.7% of US ’10 GDP
The internet economy accounted for 4.7% of the US gross domestic product (GDP) in 2010, and on average 4.3% of developed market GDPs, according to March 2012 Boston Consulting Group analysis of data...
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Average Consumer to Spend 11% More This Easter
The average American is expected to spend $145.28 on items ranging from candy to clothes for this year’s Easter holiday, up 11% from last year’s $131.04, per results from a March 2012 National Retail...
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Twitter Dominates Social TV Landscape
Twitter is by far the leading source of social TV activity, according to Trendrr.TV analysis released in March 2012. Examining the share of social activity in February across four key sources (Twitter,...
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Heavy Web Use Seen Correlating With Sales Growth for SMBs
SMBs that use a wide range of internet tools to market, sell, and support customers, interact with suppliers, and empower employees (high-Web) appear to enjoy faster sales growth than those who either...
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1 in 4 Commercial Emails Did Not Reach Inbox in H2 ’11
Globally, only 76.5% of commercial emails reached their intended inbox in the second half of 2011, down from 81% in H1 2011, details ReturnPath in a March 2012 study. The remaining roughly 1 in 4...
View ArticleTop 10 Network Television Programs, Week of March 12, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Cable Television Programs, Week of March 12, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
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Americans Went Online for Valentine’s Day in February
The Valentine’s Day holiday sent many Americans online to order flowers and gifts for loved ones in February, according to [download page] new Media Metrix data from comScore. The...
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B2B Media Industry Revenue Up 7.2% in 2011
Total revenue for B2B media companies increased 7.2% from $24.7 billion in 2010 to $26.5 billion in 2011, reports American Business Media (ABM) in a March 2012 release. Digital advertising saw the...
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Mobile In-Store Activity Takes a Range of Forms
Consumers engage in a wide range of product research activities when equipped with their mobile phones in a retail store, finds ClickIQ in a March 2012 survey. The majority of respondents, who...
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3 in 10 Teens Text More Than 100 Times Daily
18% of teens send and and receive more than 200 texts on an average day, while a further 12% text between 101 and 200 times a day, per a March 2012 report [pdf] from the Pew Internet & American...
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Majority of Pres. Obama Site Visitors Over 50, Female
The internet is fast becoming a popular source for political campaign news and information, prompting Nielsen to examine the composition of visitors to the presidential candidates’ websites during...
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Consumer Recall, Actions Diverge in Response to Super Bowl Auto Ads
Brand recollection does not necessarily correlate with immediate consumer shopping behavior, finds Compete in a March 2012 analysis of automotive manufacturers’ Super Bowl advertising. Asking online...
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Global Marketers Optimistic About Budget Growth
Sentiment regarding budgets appears to be steadily improving among global marketers, finds Warc, in its latest Global Marketing Index (GMI). The budget component score moved to 51.5 in March, passing...
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Social Networks Positively Impact Entertainment Decisions
Social network users are 27.3% more likely to say that the sites are important for making entertainment-related decisions than not (56% vs. 44%), according to The Hollywood Reporter (THR) and Penn...
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Office Workers Spend More in Dense Retail Areas
US office workers spend a much larger amount of money per week in areas they perceive to have ample retail, restaurant, and services offerings, than in areas where those options are viewed as limited,...
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