Mobile In-Store Research Appeals to Consumers, Costs Retailers

Almost half of mobile phone users would like to use their device to compare prices when shopping, making this the most appealing of a list of mobile commerce activities identified by the Federal Reserve, per its March 2012 report. And while a comparatively small 19.4% of mobile phone users said they had ever used their device to comparison-shop over the internet while at a retail store, 65.6% of those who had used their device to compare prices changed where they made their purchase. (more…)