Women Find a Range of Reasons for Increasing Coupon Use

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Clik here to view.American women are in love with coupons, declares a March 2012 report from Valpak, which finds that 70% of survey respondents enjoy saving money and believe couponing is as American as apple pie, and that 58% have increased their coupon habits over the past few years. Beyond their desires (77%) or need (72%) to save money, the top reasons women give for increasing use are because they always want to get a deal (60%), it’s a bad economy (59%), and they enjoy trying new things with a discount (41%). (more…)