News outlets are the most popular path to news for online consumers, although search follows closely, finds the Pew Research Center’s Project for Excellence in Journalism (PEJ), in a March 2012 report. 38% of tablet news consumers said they go to a news website or application very often for news, while one-third of smartphone news consumers and laptop or desktop consumers said the same. Not far behind was keyword search, used very often by 30% of tablet and desktop or laptop news consumers, and one-quarter of smartphone news consumers. (more…)
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Brand and Search Seen Most Important Online News Drivers
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