Mobile In-Store Activity Takes a Range of Forms

Consumers engage in a wide range of product research activities when equipped with their mobile phones in a retail store, finds ClickIQ in a March 2012 survey. The majority of respondents, who qualified for the survey by having researched a product in the past 3 months using their device while at a brick-and-mortar store and since purchased the product, said they accessed the internet to research the product (61%), while one-quarter reported scanning UPS bar codes, and 18% said they had scanned QR codes. (more…)