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Awareness, Use of OOH Interactive Tech Seen Low in Europe
When it comes to outdoor advertising, Europeans have low levels of awareness and usage of a variety of interactive technologies, finds CBS Outdoor in a March 2012 study [pdf] conducted by Kantar Media....
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Display Ad In-View Rates Found Varying Across Numerous Factors
Classic leaderboard (728×90) display ads are 7.2% more likely to be served in-view than medium rectangle (300×250) ads (74% vs. 69%), and 12.1% more likely to be delivered than wide skyscraper...
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6 in 10 Senior Marketers Say Social Media Key to Company Survival
59% of senior marketers either agree (39%) or strongly agree (20%) that companies that do not fully embrace social media will not survive, according to [pdf] a recently-released study commissioned by...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 23-25, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Europeans Expect Big Brands to Advertise on Outdoor Formats
Advertising in outdoor formats can help enhance a brand’s stature in the eyes of European consumers, according to [pdf] a CBS Outdoor International survey conducted by Kantar Media and released in...
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Complexity of Targeting Variables Hurts Display Ad Campaign Efficacy
Display ad campaigns with multiple demographic targeting variables have trouble reaching their intended audience, finds comScore [download page] in a March 2012 analysis of 12 national premium brand’s...
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Company Executives Struggle With Customer Intelligence
Just 49% of company executives agree that they know who their most loyal customers are, and the best way to reach out to them and get them to engage with their brand, finds Acxiom and Loyalty 360...
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Tablets Offer Best Bang for Search Ad Buck
Tablets had a better return on ad spend (ROAS) for search advertisers in 2011 than computers and smartphones, finds Marin Software in a March 2012 report. Looking at 2011 data on a cost per conversion...
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Exhibition Industry Rebounds Strongly in 2011
The exhibition industry posted a strong rebound in 2011, finishing 15% higher than forecast to expand 2.7% year-over-year, according to the Center for Exhibition Industry Research (CEIR) Index released...
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Tablets and Load Times | Retailers’ Use | UK SEO Indus | B2B Lead Gen
2 seconds. That’s the median expected load time for websites on tablets, finds Compuware in an March 2012 report. 32% of respondents said the website should load on their tablet in 2 seconds, while a...
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Wealthy Smartphone Owners Catching on to Mobile Commerce
Although just 14% of wealthy consumers (with a minimum gross annual income of $150,000) who own a smartphone say they regularly use their device to shop for products and services, overall two-thirds do...
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Brand and Subject Lines Fuel Email Opens; Clutter Drives Users Away
Developing strong relationships with consumers and writing strong subject lines appear to be the best ways to ensure email opens, according to [download page] March 2012 survey results from Chadwick...
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Social Engagement Maturity Reported Driving Greater Returns
The most socially engaged enterprises are experiencing business value returns 4 times higher than those who have the least social engagement presence, finds PulsePoint Group [pdf] in March 2012 survey...
View ArticleTop 10 TV Engagement, Week of Mar. 12-18, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Mar. 12-18, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Skepticism Remains Concerning Companies’ Environmental Messages
Companies appear to have their work cut out from them when it comes to getting their environmental claims across to consumers, finds Cone Communications [download page] in its 2012 Green Gap Trend...
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Rich Media Ads Seen Providing Significant Boost in Site Visits
Rich media ads perform far better than standard banner ads in driving users to websites, while banners with video provide an even greater lift in visitors, says MediaMind [download page] in March 2012...
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Most Search Ad Clicks Incremental; Organic Ranking Has Some Impact
On average, half of the search ad clicks that occur with a top rank organic result are incremental, meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks...
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Marketers Say Social Media, Search Are Industry’s Hottest Ad Tools
Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing professionals,...
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Product Videos Found Boosting Purchase Confidence Among Viewers
Online product viewers can have a powerful impression on consumers, according to [download page] a March 2012 report from the e-tailing group, sponsored by Invodo. 51% of respondents, who qualified by...
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