Europeans Expect Big Brands to Advertise on Outdoor Formats

Advertising in outdoor formats can help enhance a brand’s stature in the eyes of European consumers, according to [pdf] a CBS Outdoor International survey conducted by Kantar Media and released in March 2012. 74% of the more than 9,000 survey respondents hailing from 6 European countries said they expect big brands to be advertising on outdoor formats. The response was even more convincing among the young and technology-enabled: 18-34-year-olds (78%), smartphone or tablet users (80%), and 18-34-year-old device users (83%) were all more likely than the average to say they expect big brands to advertise on outdoor formats. (more…)