Brand and Subject Lines Fuel Email Opens; Clutter Drives Users Away

Developing strong relationships with consumers and writing strong subject lines appear to be the best ways to ensure email opens, according to [download page] March 2012 survey results from Chadwick Martin Bailey (CMB) and Constant Contact. When respondents were asked what makes them open an email from a business or nonprofit, the organization the email is from (64%) and the subject line (47%) were far more popular than other factors such as liking the offer (26%) or the first few lines of the body of the email (14%). (more…)