Social Networks Positively Impact Entertainment Decisions

Social network users are 27.3% more likely to say that the sites are important for making entertainment-related decisions than not (56% vs. 44%), according to The Hollywood Reporter (THR) and Penn Schoen Berland, in March 2012 survey results. And the influence of social networks appears to be overwhelmingly positive: 82% of users say they are more influenced by positive posts than by negative posts when it comes to music, while roughly three-quarters feel that way about TV shows, movies, and video games. (more…)