Americans Went Online for Valentine’s Day in February

The Valentine’s Day holiday sent many Americans online to order flowers and gifts for loved ones in February, according to [download page] new Media Metrix data from comScore. The flowers/gifts/greetings category rose 28% to 29.3 million visitors for the month, putting it second on the list of top-gaining categories. E-card sites also saw a boost in visitors, up 13% to 21.5 million, while jewelry, luxury goods, and accessories sites saw comparatively smaller 4% growth, still enough to land the category in the top 10 fastest-gaining list by percentage change. (more…)