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Email Open Rates Seen Best in Morning, Clicks in Late Afternoon
Emails sent in the morning result in the highest open rates, reports Informz [download page], which based its finding on an analysis of metrics collected from more than 600 million emails sent by over...
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Mobile Offers Beat Brand Loyalty for Smartphone Grocery, Drug Shoppers
Only 38% of smartphone owners say their purchasing decisions are based on brand loyalty while they are in a grocery or drug store aisle, according to survey results released in March 2012 by...
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Global Ad Spend Growth Forecast at 4.8% in ’12
Total global advertising spend is expected to grow 4.8% to reach $489 billion USD this year, per a ZenithOptimedia updated forecast released in March 2012. This is an upgrade from the 4.7% growth...
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Senior Marketers Seen Lagging in ROI Analysis of New Digital Tools
Only 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics such as market share, revenue, profits, or lifetime customer value, while...
View ArticleTop 10 Network Television Programs, Week of March 5, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Cable Television Programs, Week of March 5, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
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Tech, Finance Verticals Doubled Down on Mobile Ad Spending in ’11
In 2011, 9 verticals experienced triple digit growth in year-over-year spending on the Millennial Media mobile network, according to the network’s year-in-review report [download page]. Technology...
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Marketers Struggle to Share Customer Data Effectively
51% of senior marketers say that the lack of data sharing across their organization is an obstacle to measuring the ROI of their marketing, according to [download page] a survey released in March 2012...
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Organic Search Seen Dramatically Undervalued in Conversion Path
Last-touch attribution models drastically undervalue the contributions of organic search and non-branded organic search to multiple-interaction conversions, while overvaluing direct visits, finds a...
View ArticleTop 10 TV Engagement, Week of Feb. 27-Mar. 4, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb. 27-Mar. 4, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Newspaper Ad Expenditures Continued Fall in ’11
Total US newspaper advertising expenditures fell 7.3% year-over-year in 2011 from $25.84 to $23.94 billion, reports the Newspaper Association of America (NAA) in a March 2012 release. Online ad...
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Political Differences Don’t Drive Wedge Between Most Social Networkers
Only 18% of social network users say they have taken some kind of step to ignore or disconnect from someone whose political views are different than theirs, per the results [pdf] of a Pew Internet...
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TV Stations’ Local Online Ad Revenues Rising Quickly
TV stations’ local online advertising revenue rose to $1.97 billion in 2011, representing more than 40% growth from $1.4 billion in 2010, and double the revenue from 2008, reports TVB in a March 2012...
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Purchase Recommendations From Blogs Highly Influential to Women
61% of women who are active blog users say they have made a purchase based on a recommendation from a blog, a proportion that rises to 87% among BlogHer network members, according to a March 2012...
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Yahoo Grows Video Audience 24% M-O-M, Passes VEVO
Yahoo and NBC Universal reported the best month-over-month unique viewer performance gains among the top 10 US online video properties in February 2012, per comScore VideoMetrix data released in March....
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Network Evening News Shows Buck Decade-Long Trend, Grow Audience
2011 was a turnaround year for network evening news programs, says the Pew Research Center’s Project for Excellence in Journalism (PEJ), in a March 2012 report, citing Nielsen Media Research data used...
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US Tablet Owners Listen to, Will Pay for Music on Device
Tablet owners appear to be avid music listeners, and are not shy about paying for their content, either. In fact, while a March 2012 report from [download page] Parks Associates finds that over 60% of...
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Hispanics Adopt Mobile Banking, Payments at Higher Rate
Non-Hispanic black and Hispanic users represent a disproportionately high rate of adoption of mobile banking, finds a [pdf] March 2012 report from the Federal Reserve. While the former group makes up...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 16-18, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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