The most popular targeting criteria among Facebook advertisers are age and country, used always or often by 55% and 53%, respectively, according to [download page] an April 2012 report from Social Fresh. And while a significant proportion target interests, both precise (50%) and broad (42%), only about one-third target gender. Overall, 57.1% of respondents are targeting 2 to 5 audience segments, although an additional 21.6% limit their targeting to a single segment. (more…)
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Most Facebook Advertisers Target Age and Country, Ignore Gender
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