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Social Media Still Not Boosting Sales, but Time Investment Helps
Just 40% of marketers say that their social media marketing has benefited them by improving their sales, down 7% from last year, per an April 2012 report from the Social Media Examiner. Despite this,...
View ArticleTop 10 Telecom Websites – March 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Print Media Websites – March 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Websites – March 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Social Networking Websites & Forums – March 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – March 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Print Still Rules for Book Readers, but E-Content on the Rise
The vast majority of adult book readers are reading print books on any given day, but the proportion reading e-books is rising rapidly, reports the [pdf] Pew Internet & American Life Project in an...
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Most Facebook Advertisers Target Age and Country, Ignore Gender
The most popular targeting criteria among Facebook advertisers are age and country, used always or often by 55% and 53%, respectively, according to [download page] an April 2012 report from Social...
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Search and Display Biggest Budget Beneficiaries of Attribution
More than half of marketers and agencies say that the primary impact of attribution on digital spending is an increase in spending on some digital channels, according to an April 2012 report from...
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YouTube/Video Top Area for Increased Social Media Marketing
YouTube (and/or other video sites) is the top area where marketers plan on increasing their social media efforts, finds Social Media Examiner in an April 2012 report. YouTube/video is slated for an...
View ArticleTop 10 TV Engagement, Week of Mar. 19-25, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Mar. 19-25, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Facebook Ad Conversion Rates Best For Consumer Goods Industry
In 2011, Facebook advertising performance was best for consumer goods and retail industry campaigns, with conversion rates of 58% and 49% respectively, finds Experian Marketing Services [download page]...
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Q4 ’11 Email Open Rates Up Y-O-Y; Higher for Triggered Messages
Email open rates rose to 24.8% in Q4 2011, representing healthy 12% growth from 22.1% in Q4 2010, but more subdued 4.2% growth from 23.8% in Q3 2011, according to [download page] an April 2012 report...
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TV Cord Cutters Steadily Rising; Numbers Remain Low
The percentage of American pay TV subscribers cutting the cord is low, but the numbers are gradually rising, says Convergence Consulting Group [pdf] in an April 2012 report. Using its proprietary cord...
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Social Media Marketers Plan Increased SEO, Email Efforts
More than 3 in 5 social media marketers plan to increase their search engine optimization (SEO – 68%) and email marketing (61%) efforts in the next year, finds Social Media Examiner in an April 2012...
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Loyalty Emails Get Better Transaction Rate, Revenue
Loyalty emails generate 29% higher transaction rates than non-loyalty promotional mailings, at 0.09% and 0.07% respectively, details Experian [download page] in an April 2012 report. Emails targeted to...
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Social CRM Adoption Seen Low in the Supply Chain
Almost 3 in 5 businesses say that they are either unaware of how their primary supply chain vendors are using social media (35%) or that their partners are not using this channel to interact with...
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Local To Account for Two-Thirds of Mobile Ad Spend in 2016
Locally targeted ads are forecast to account for 65% share of total US mobile ad revenues in 2016, according to details from an April 2012 BIA/Kelsey Group blog post. Specifically, local will account...
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Most Online Consumers Say TV Ads Influence Purchase Decisions
TV ads influence a larger proportion of online consumers to purchase a product or service than a variety of other advertising media, finds ExactTarget [pdf] in an April 2012 report. 53% of respondents...
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