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Facebook Ad Conversion Rates Best For Consumer Goods Industry

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experian-facebook-ad-conversion-rate-by-industry-april2012.jpgIn 2011, Facebook advertising performance was best for consumer goods and retail industry campaigns, with conversion rates of 58% and 49% respectively, finds Experian Marketing Services [download page] in an April 2012 report. Dating (45%) and media (43%) campaigns followed relatively closely, ahead of travel (40%) and entertainment (38%), with automotive faring worst, at an 18% conversion rate. (more…)


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