Social CRM Adoption Seen Low in the Supply Chain

Almost 3 in 5 businesses say that they are either unaware of how their primary supply chain vendors are using social media (35%) or that their partners are not using this channel to interact with customers like them (23%), finds IDG Research Services and Kemp Goldberg Partners (KGP) in an April 2012 report [pdf]. In fact, only 7% of the 150 business decision-makers surveyed said that they were very familiar with their vendor’s use of social media to interact with customers, with the remaining 35% saying they had a general understanding. Overall, only 4 in 10 respondents said they were using social media to interact with or follow their supply chain partners. (more…)