Top 10 at Domestic Film Box Office, Weekend of Apr. 6-8, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
US Search Spend Jumps in Q1; More Growth Forecast
US search spend increased 16% year-over-year in Q1 2012, while ROI grew 11% year-over-year, indicating room for increased spend, per an [download page] April 2012 report from Adobe. In fact, the report...
View ArticleClik here to view.
iPhone Users Appear Wedded to Wi-Fi
iPhone users are far more likely than Android or Blackberry device users to use Wi-Fi, finds Jumptap in an April 2012 report. Looking at data from its network of more than 107 million unique visitors...
View ArticleClik here to view.
Online Consumers Vastly Prefer Email for Direct Marketing Messages
Email is by far the most popular channel among US online consumers for receiving permission-based promotional messages, according to [pdf] ExactTarget survey results released in April 2012. 77% of...
View ArticleClik here to view.
Internet Eating Up a Growing Chunk of US Consumers’ Media Time
The average share of US consumers’ daily media time spent online has risen from about 10% in 2007 to 15% in 2011, and is expected to grow to 16% this year, according to a new report from GroupM....
View ArticleClik here to view.
Global Consumers Place Highest Trust in Earned Media
Global online consumers place the most amount of trust in earned media, and the least in ads served on mobile phones, finds Nielsen [download page] in an April 2012 report. An impressive 92% of...
View ArticleClik here to view.
Most Smartphone Owners Feel Naked Without Their Devices
The vast majority of smartphone appear tethered to their devices, finds a pair of separate studies released in April 2012. According to Arbitron and Edison Research survey results [download page], a...
View ArticleTop 10 TV Engagement, Week of Mar. 26-Apr. 1, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Mar. 26-Apr. 1, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Search Engines Growing Source of Customers For Online Merchants
Search engines continue to be the strongest source of customers for the online merchants who comprise the MarketLive Performance Index, finds MarketLive [download page] in an April report covering Q1...
View ArticleClik here to view.
Radio Revenues to Steadily Rise, Fueled by Online Surge
Over-the-air (OTA) local radio station revenues were relatively flat at $14.1 billion in 2011, up just 0.4% from a year earlier, but are predicted to increase at a faster rate in the next 5 years, says...
View ArticleClik here to view.
Share of Emails Opened on Mobile Devices Soars in H2 ’11
The share of all email opens occurring on mobile devices continues its ascent, reaching 27.39% in the second half of 2011, representing 35% growth from 20.24% in H1 2011, and more than double the...
View ArticleClik here to view.
iPad Found Accounting for 89% of Mobile Shopping Revenue
The iPad accounts for nearly two-thirds of all mobile shopping sessions, and an impressive 89% of all mobile shopping revenue, says RichRelevance in April 2012 study results. With mobile’s share of...
View ArticleClik here to view.
For Local News Readers, Print Still King
Print remains the preferred format for catching up with the latest news, at least for frequent local newspaper readers, details the Newspaper Association of America (NAA) in an April 2012 report. Of...
View ArticleClik here to view.
Hispanic Mobile In-Store Searchers Want Social Experiences
Hispanic smartphone owners who use their devices to help them shop in brick-and-mortar venues (“Hispanic mobile shoppers”) like to have company when they do so, finds Sensis and White Horse [download...
View ArticleClik here to view.
US Communications Indus Spending Set to Grow 5.6% in ’12
US communications industry spending is on pace to reach $1.185 trillion this year, representing 5.6% growth following solid 4.2% year-over-year growth in 2011, forecasts Veronis Suhler Stevenson (VSS)...
View ArticleClik here to view.
Online Video Ad Completion Rates Said More Important Than CTR
Users who watch an online video ad show greater interest in brand pages than those who arrive at the page by click, making completion rates a better success metric than click-through rates (CTR), says...
View ArticleClik here to view.
Hispanics More Cautious Sharing Personal Info on SocNets
Although Hispanics are more likely than the general population to have become members of a variety of social networks, they are less likely to want a share a host of personal information on these...
View ArticleClik here to view.
Consumers Increasingly Marry Mobile Devices With TV
Smartphones, tablets, and TV make good companions, according to various reports released in April 2012. Data from a GfK Knowledge Networks survey indicates that 52% of minutes spent with tablets, and...
View ArticleClik here to view.
Moms Make Keen Brand Ambassadors on Social Networks
Mothers are more likely than other women to be brand ambassadors on social networking sites, details Performics in April 2012 survey results. Looking at the behaviors of almost 3,000 women who accessed...
View Article