Moms Make Keen Brand Ambassadors on Social Networks

Mothers are more likely than other women to be brand ambassadors on social networking sites, details Performics in April 2012 survey results. Looking at the behaviors of almost 3,000 women who accessed at least one social network on a regular basis, Performics found that mothers were 34% more likely than other women to recommend companies and brands via social networking sites (59% vs. 44%), 25% more likely to talk about companies and brands they follow on Facebook (61% vs. 49%), and almost 50% more likely to discuss them on social networking sites after seeing an ad elsewhere (49% vs. 33%). This is likely a reflection of the finding that almost two-thirds of mothers believe they can influence companies by voicing their opinions on social networks. (more…)