For Local News Readers, Print Still King

Print remains the preferred format for catching up with the latest news, at least for frequent local newspaper readers, details the Newspaper Association of America (NAA) in an April 2012 report. Of the survey respondents, who were required to have used at least one of 4 possible platforms (print, online, tablet, and/or smartphone) in the past week for their local daily newspaper, 4 in 5 said they had read a print edition, while two-thirds had accessed the content digitally. Local news followers are not a small demographic, either: according to [pdf] an April Pew report, 72% of Americans follow local news closely, with about one-third of these enthusiasts saying it would have a major impact on them if their local newspaper no longer existed. (more…)