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First Impressions Critical for Fueling Customer Loyalty
Customer loyalty is most often formed as a result of first impressions, and companies should forget about trying to build loyalty with customers who are considering switching to a competitor, finds...
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Mid-Rolls Perform Best Among Rising Video Ad Completion Rates
Mid-roll ads perform far better than pre- or post-roll ads, says Adobe in an April 2012 report. This is relatively unsurprising, given that users are actively engaged in the content by the time the ad...
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Consumers Turning to Coupons for Grocery Savings
Almost 2 in 3 shoppers have changed their shopping habits in the past 6 months to eke out as much value from their grocery dollar as possible, says MarketTools in April 2012 survey results. And by far...
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Millennials Challenge Stereotypes, But Are Rapid Tech Adopters
US Millennials (aged 16-34) are a heterogeneous group, displaying varying characteristics and habits that defy many casual stereotypes, including the ones hoisted on them by non-Millennials (aged...
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US Facebook Ad CTR Falls 8% in Q1; Cost per Fan Up 37%
Facebook ad engagement rates in the top 5 markets measured by TBG Digital (Canada, France, Germany, the UK, and the US) fell by an average of 6% quarter-over-quarter in Q1, finds TBG in an April 2012...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 13-15, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Online Merchants Recognize Value of Keyword Search
Almost all online merchants see the value of keyword search as an website feature, finds the e-tailing group [pdf] in April 2012 survey results. Asking e-commerce executives to rate 50 features on a...
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4 in 10 Cos. Say ROI of Customer Experience Efforts Unproven
4 in 10 companies say their customer experience initiatives have an unproven level of ROI, per results [download page] from a Satmetrix survey released in April 2012. A further 27% say they don’t know...
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In-Store Messaging Drives 2 in 3 Impulse Buys
Most consumers just can’t help themselves when it comes to off-list shopping, and in-store messaging is the key influencer in their impulse purchases, finds The Integer Group and M/A/R/C Research in...
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Companies Pursue Growing Hispanic Market With Ad Dollars
US advertiser spending in almost all traditional mediums targeted at Hispanic audiences (Spanish advertising mediums) grew between 2010 and 2011, reflecting the potential of this young and growing...
View ArticleTop 10 Brand Movers, March 2012
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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March Madness a Mobile Moment
The NCAA basketball tournament experience was a mobile one this year for many consumers, finds Millennial Media [download page] in its latest Scorecard for Mobile Advertising Reach and Targeting...
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E-Retailers Eye Targeted Email Programs For Improved Performance
Online retailers are looking at an array of possibilities for improving their website performance, but the initiative that stands out to most is more targeted email programs, cited by 81% of...
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Hispanics Display Brand Loyalty in Key CPG Categories
Hispanics are as likely as the general market to buy name brands and private labels in all CPG categories, but their brand loyalty overindexes in 3 categories with significant consumption, finds...
View ArticleTop 10 TV Engagement, Week of Apr. 2-8, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr. 2-8, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Global Marketers’ Budget Optimism Continues to Grow
Sentiment regarding budgets continues to steadily improving among global marketers, finds Warc in its April 2012 Global Marketing Index (GMI). The budget component score of the index moved to 53.7 in...
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